Monday, 3 August 2009

Jeans for Genes joins forces with the Brotherhood of St Laurence

The Brotherhood of St Laurence is supporting Jeans for Genes during the week 1-7 August 2009, by offering high quality, recycled denim for only $3.

For every pair of jeans purchased during Jeans for Genes week, the Brotherhood will donate 10 per cent of proceeds to Jeans for Genes. The remaining funds raised will be used by the Brotherhood in a range of community projects.

The Brotherhood of St Laurence community stores are famous for fantastic recycled and vintage clothing. During Jeans for Genes week metropolitan and country community stores will have more than 100,000 pairs of jeans available for only $3 ‑ including designer labels such as Diesel, Levi’s, Mooks, Ralph Lauren and many more. The Brotherhood hopes to raise over $300,000 during the week.

Buying recycled denim saves precious energy and minimises climate change impact. To make a new pair of jeans consumes about 40kWh of energy and creates more than 100 ‘black balloons’ of greenhouse gases. By comparison, to process and distribute a recycled pair of jeans creates just two black balloons of greenhouse gases.

The Brotherhood of St Laurence is a charity working for an Australia free of poverty. It provides services for disadvantaged families, elderly people, refugees, youth and the unemployed which allow people to create a better future for themselves.

Jeans for Genes is a major fundraiser of the Children's Medical Research Institute.
One in twenty children is born with some form of genetic fault. There are children with leukaemia, muscular dystrophy, genetic defects and many other disorders. The scientists at the Children’s Medical Research Institute work to prevent these diseases before they occur, or where that is not possible to develop better treatments.

2 comments:

Zaneta said...

Another bizarre comment; Sapphire here. Not even sure if this is you.

muchlove said...

This is such a great idea. I actually just bought a pair of $3 jeans from a BSL opshop :)
I had no idea it took that much energy to make a pair of jeans!